A blessed night from Makkah

A Saudi immersive simulation company — built in Makkah

Practice the moment that allows no error — before it arrives

Al-Amad is a Saudi company that builds immersive extended-reality (XR) simulation systems in which people practice critical skills as if in the real world — and come out with mastery proven by data.

The scene is live inside the headset: drag to see it from every side, tap to step inside — Miqyas reads performance inside it, live

A full scene from the virtual blood-draw course: the virtual patient reclining in the draw chair, the supervising nurse beside him, and the Arabic guidance panel explaining ideal vein selection

Inside the virtual blood-draw course in the Immersive Teaching Hospital — Miqyas reads performance inside the headset, live

A physician before the first patient. A responder before the first hemorrhage. A field supervisor before the first crisis. Each one lives the full situation in a safe environment, repeats it until it holds, and walks out with proof in numbers.

Where Ideas Become Tangible

31 immersive experiences, fully owned
3 labs running today

Touch an orb to open its door

The question training doesn't answer today

You have the attendance record. You don't have the proof of mastery.

In professions that tolerate no error, training is measured by what is easy to count: an hour attended, a test score. The cohort graduates with papers that say passed — and the one question the quality committee and the accreditor ask stays unanswered: can they do it when the moment comes?

The gap isn't the trainer's effort or the curriculum's quality. It's that the performance itself is never captured: the trainee practices once or twice under a busy eye, feedback arrives days later once the error has set, and the session leaves behind not a single number a decision could stand on.

The bill isn't paid in the classroom. It's paid at the first hemorrhage, the first crowd surge, the first decision that won't wait.

That's why we built Miqyas.

Miqyas reads performance the moment it happens — and turns it into a mastery report.

Explore the Miqyas system →

Our Products

Three products for sectors that tolerate no error

We build the system once — and our partners run it in their institutions, with their trainers, under their centres' names.

31 immersive experiences, every one fully owned by Al-Amad.

Our flagship · 5 experiences

The Immersive Teaching Hospital

Medical students practice CPR, bleeding control, blood draw, and wound management before touching a first patient — then advance to an introduction to reading high-resolution chest CT in interstitial lung disease.

Your department leaves with a mastery report for every student on every skill — ready for the accreditation file.

More on the Teaching Hospital →
Inside the blood-draw experience in the Immersive Teaching Hospital
Inside the immersive science lab: the interactive periodic table facing the student, element cubes on the bench, Arabic guidance in frame
20 experiments · 5 tracks

The Immersive Applied Science Lab

20 experiments run hands-on: balance the reaction, build the circuit, trace blood through the heart — in full safety, with repetition unconstrained by seats or material budgets.

The teacher leaves with a mastery map of the whole class — not one test score.

More on the Science Lab →
A pilgrim family exploring the holy sites through XR headsets
A 3-axis system

Salek Al-Mashaaer

A system for the Hajj and Umrah sector: Hajj Emergency Scenarios, Hurras Al-Mashaaer, and Navigating the Holy Sites — serving field cadres and pilgrims alike.

Your organisation enters the season with documented readiness — not after it.

More on Salek →

Our library holds 31 fully owned immersive experiences — in the demo session we show the ones that fit your need.

In the Field

Three labs running today, inside their institutions' programs

Each is an operational training environment serving its institution's programs daily.

The Clinical Simulation Lab at Umm Al-Qura University's College of Medicine — a trainee wearing an XR headset
Reference project

Clinical Simulation Lab

College of Medicine — Umm Al-Qura University

The first university clinical simulation lab of its kind in the Kingdom built on Al-Amad's integrated system. It serves the College's programs in training students on critical clinical procedures before real patient contact.

The Immersive Training Lab at Makkah Colleges — a training hall with XR stations
Client

Immersive Anatomy Lab

Makkah Private College

An immersive anatomy environment moving students from lecture to safe hands-on practice.

The Virtual Reality Training Hall at the Board of Grievances — XR training stations
Client

Virtual Reality Training Hall

Board of Grievances

Professional simulation experiences built around the Board's training needs and running inside its programs.

Field Response

The field tried it. This is its response.

80.9% described the immersive experience as “far better” than traditional training
4.89/5 overall experience rating

Self-assessment survey administered to 47 emergency-response trainees immediately after the session — the CPR experience applied to Hajj emergency scenarios, 2026 season. — noting that 63.8% of the sample were in virtual reality for the first time.

This is the trainees' response. The performance evidence comes from Miqyas — for every trainee, on every attempt.

Next measurement

Performance indicators from the College of Medicine lab — published once the first season completes.

Read the full case study ←

Why Al-Amad

We don't sell the technology. We sell the evidence.

We measure during performance, not after

Miqyas surfaces performance inside the experience, not once it ends. The trainee corrects while learning; your institution leaves with documented evidence of its cadres' readiness.

Your data stays with you

Local hosting inside the Kingdom and integration with your existing systems (LMS, HR, assessment). Your results never migrate to an external platform.

Every experience we show, we own outright

100% Al-Amad intellectual property, built in-house with native Arabic content. No imported templates, and no ceiling on what we develop next.

A complete system, delivered assembled

Immersive experiences, smart simulation hardware, the Miqyas system, and operating infrastructure — delivered assembled and working from day one.

Sectors

Sectors we serve today — with live products

We enter a sector only when three conditions hold: the cost of error is high, real-world repetition is costly or dangerous, and performance measurement requires real-time data.

Live product

  • Healthcare
  • General Education
  • Hajj & Umrah
  • Government

Capability in expansion

  • Higher Education
  • Security & Military
  • Industrial & Vocational
  • Culture & Heritage

Success Partners

Who we work with

Clients

  • Umm Al-Qura University Reference project
  • Board of Grievances Client
  • Makkah Colleges Client
  • Nubl Youth Association Client

Partners

  • Ministry of Hajj & Umrah Presence partner
  • Al Rajhi Commercial Support Services Presence partner
  • asian Cooperation partner
  • Neor Cooperation partner

Start building mastery in your institution

In the demo session we show you how our system serves your specific training program: which product fits your need, how it integrates with your systems, and what impact to expect in the first sessions.

Presenting this to your committee?

We prepared a two-page file that explains the system in committee language: the problem, the system, the mastery indicators, the division of responsibilities, and the implementation path. Use it as-is, or quote from it.

Request the internal briefing file
Book a Demo — 45 min