Our purpose
That a person reaches the decisive moment having already lived it.
The Al-Amad visual identity First edition 2026
We fold the span of learning.And reach the goal: mastery.
The full story of the Al-Amad brand: what the name means, how the mark is built, its colors and type, and the sphere that left the page to live inside our immersive experiences.
Where Ideas Become Tangibleحيث تُلمس الأفكار
The identity at its core
Why Al-Amad exists, how it speaks, how it looks
Al-Amad is a Saudi company that builds immersive extended-reality (XR) simulation experiences in which people practice critical skills as if in the real world — and come out with mastery proven by data.
We work at the turning point, where knowledge becomes professional behavior that repeats and can be measured.
The decisive moment
Everything we build serves one moment: arriving at it having lived it before.
Purpose, mission, vision
Our mission
To close the gap between what a trainee knows and what their hands can do, through immersive simulation that sends them out with measured proof of mastery.
Our vision
To become the standard by which institutions in Saudi Arabia and the region prove their people are ready for the decisive moment.
The promise
Al-Amad, where ideas become tangibleالأمد، حيث تُلمس الأفكار
The tagline travels with the mark in marketing contexts. Al-Amad stands where an idea crosses over into impact.
The name: one word, two meanings
A name that holds the challenge and the goal
We chose “Al-Amad” with care. In Arabic it means both a span of time and the far end one reaches: the time we fold, and the goal we reach.
أَمَد
Arabic noun
- span a stretch of time, start to end.
- goal the far end that effort reaches.
Traditional training
A long road between theory and practiceSlow arrival, repeated waste, knowledge that struggles to become performance.
Meaning one · The challenge
Amad as time and distance
In traditional training, the amad of learning is long: mastery takes time, and the gap between theory and practice is wide. That is the real challenge: slow arrival, repeated waste, and knowledge that struggles to become performance.
Meaning two · The goal
Amad as the goal
Amad also means the end that effort reaches: a level of mastery others can rely on. That is where we are headed: skilled performance, real confidence, visible results.
“We fold the span of learning. And reach the goal: mastery.”
How the mark was built
One mark, a whole journey
Every line serves the story of arrival, from the sphere that holds the experience to the star where the journey ends.
What the mark means
The Gate of Passage
بوابة العبور
The mark pictures the crossing the brand leads: from an abstract idea to a tangible goal. It bends space-time to join the start (the idea) to the end (the goal), cutting out the wasted time and effort in between.
Anatomy of the mark
Four elements, one mark
Geometry
Engineered meaning
The mark follows engineered meaning: every element serves the story of arrival. Its construction rests on the golden ratio, balancing masses and curves.
φ = 1.618
The 3D sphere
When the mark leaves the page
The front is built from the mark’s original curves. Each line crosses the edge and continues behind, shadowing its front line until it returns to its start. From the front you see only the mark; as the sphere turns, the hidden paths appear.
Version
View
- Original front lines
- New hidden paths
- The goal star, on the front surface
- Front-to-mark geometric match
- 99.99%
- Versions: solid for experiences, lattice for display
- 2
- Hidden paths visible from the front
- 0
Rotation 000° Front Drag to rotate
The front is the mark
Seen head-on, the sphere matches the flat mark exactly. Press “Match the flat mark” to watch both layers align.
Every line returns home
Each path crosses the edge and continues behind in the shadow of its front line, so every loop closes and no end is left loose.
The star is its face
The goal star sits on the front surface only, exactly where it sits in the mark: the face the sphere turns toward you.
Concept visual Where the sphere will live
The sphere inside the experience
It is designed to live inside the experience itself, beside the trainee, showing the way.
A constant
In every immersive experience
The solid sphere is designed as a constant in Al-Amad experiences, so you know whose world you are in wherever you stand.
The flying guide
A spherical guide by your side
The sphere becomes a flying guide that moves beside the trainee step by step, so the mark itself becomes the voice and guide of the experience.
From screen to hand
3D printed
Both versions are printed as objects you can hold: our promise made literal, where ideas become tangible.
Values, personality and voice
Precise, confident, inspiring
These values govern our words as they govern our lines: what we say, and how we say it.
Time, compressed
A fast move from learning to performance, without wasted time or resources.
Precise mastery
Graduated training built on repetition, assessment and improvement.
Safe practice
Safe environments that cut risk and allow mistakes without consequences.
Tangible impact
Measurable results: better skills, higher readiness, fewer errors.
Brand personality
EngineeredOrganized, clear, exact.
ConfidentNo exaggeration; promises you can verify.
InspiringOpens the horizon of crossing over.
PracticalFocused on impact and outcome.
ModernAdvanced technology, plainly explained.
Voice: strong verbs, short sentences
- Compress
- Train
- Move
- Measure
- Improve
We use
- Clear, short language and strong verbs.
- Evidence in formal writing: time, quality, readiness, measurement.
- One sentence, one idea. Meaning before jargon.
We avoid
- Absolute claims such as “perfect” or “unrivaled”.
- Heavy technical terms in business contexts, unless they serve the idea.
- Any number without a source.
Color system
From deep space to the star’s sunrise
Four color families tell the same journey the mark tells. Tap any swatch to copy its code.
Deep Space Blue
The ground the brand moves on: depth, calm, and room to focus.
Electric Violet
The mark's color on light backgrounds, and the energy of crossing over.
Sunrise Gold
The color of the goal star: the moment of inspiration and arrival.
Plasma Cyan
The color of digital signal and data. It reveals the hidden paths on the sphere.
Contrast pairs
Contrast ratios are computed from the color codes themselves, per WCAG. AA is the bar for body text; AAA is the highest.
- Aa White Deep Space Blue 17.9:1 AAA
- Aa Sunrise Gold Deep Space Blue 8.3:1 AAA
- Aa Plasma Cyan Deep Space Blue 9.9:1 AAA
- Aa White Electric Violet 5.7:1 AA
- Aa Deep Space Blue Sunrise Gold 8.3:1 AAA
- Aa Electric Violet White 5.7:1 AA
Typography
Two typefaces, one voice
Orleen for Arabic in five weights, Giga Sans for English. Two geometric typefaces speaking in one tone.
For Arabic text and titles
أورلين
- حيث تُلمس الأفكار
Bold · 700 - حيث تُلمس الأفكار
Medium · 500 - حيث تُلمس الأفكار
Regular · 400 - حيث تُلمس الأفكار
Light · 300 - حيث تُلمس الأفكار
ExtraLight · 200
Orleen · Iwan Type
For English text and titles
Light · 300Regular · 400Medium · 500Bold · 700
Giga Sans · Locomotype
Try Orleen
نطوي زمن التعلّم لنبلغ غاية الإتقان
Tap the text and type your own Arabic sentence.
Specimens on this page use the original brand typefaces. Long-form site text is set in Cairo for comfortable screen reading.
The mark in use
One mark, every surface
Always high contrast: white with a gold star on dark and violet backgrounds, and the color version on pure white.
Clear space
Keep a margin equal to the star’s size on every side, to protect the mark and avoid visual clutter.
Sizes
30px Star only 60px Icon 400px Full logo Full logo at 400px minimum; the icon between 60px and 100px; the star alone only when you must go below 60px. Shown above at actual size.
Brand pattern
Applications
MockupsMastery, measured
The promise we measure
What sets Al-Amad apart is measurement and proof. The whole identity expresses one promise: the journey reaches its goal, and the arrival is proven with data.
- BeforeWe know where trainees stand before they start.
- Live performance dataEvery decision and step inside the experience is recorded and read.
- AfterWe measure the distance actually covered.
- The mastery reportThe goal, reached and documented with data.
Where Ideas Become Tangibleحيث تُلمس الأفكار